(product)red

i admit that i try to be socially conscious. i may fail, but i try. and i am impressed with bono's ability to take an issue that he feels passionate about and create a movement around it, especially one that creates such an easy opportunity for one to take action. like shopping, for crying out loud. who knew you could be an activist and shop? (product)red and edun have taken social responsibility to the mall.

but all that aside, let's talk about the hand-drawn type in this ad. could it be more perfect? talk about communicating (product)red's belief that the simplest personal choices we make everyday can have an impact. not to mention the fantastic illustration. wow.